The Crypto.com platform (CRO) has just signed a 9-year agreement to secure the naming rights to the Miami F1 Grand Prix. As part of the agreement, the race will be officially branded as Crypto.com and the company logo will appear on the podium and winners’ trophies.
Crypto.com signs new agreement with F1
On its Twitter account, the Crypto.com (CRO) cryptocurrency platform announced the signing of a new agreement with F1 .
From now on and for a period of 9 years, the exchange will hold the naming rights of the brand new F1 race : the Miami Grand Prix.
Deepening our global partnership with @F1 ,
we’re proud to be the first official title partner of the
🏎💨 Formula 1 https://t.co/vCNztATSCO Miami Grand Prix 🏎💨See you in Miami May 6! https://t.co/uOOqNqThNT @f1miami #CryptoF1 pic.twitter.com/W96S9EWxxn
— Crypto.com (@cryptocom) February 9, 2022
With this agreement, the race will be officially named “ Formula 1 Crypto.com Miami Grand Prix ” . In addition, the Crypto.com logo will feature on the winners’ podium and trophies.
Additionally, a Fan Zone will be set up in the center of Hard Rock Stadium and will feature various entertainment and activities throughout the weekend.
Note that the race is brand new to the Formula 1 calendar . The latter is the fifth round of the campaign and will take place from May 6 to 8, 2022, on the Miami Gardens circuit with a distance of 5.41 km.
“We are excited for our long-term partnership with Crypto.com. This will be an international event and we look forward to growing together on a global scale,” said Jeremy Walls, Chief Revenue Officer of Hard Rock Stadium.
Crypto.com, a pioneer in sports sponsorship
The cryptocurrency platform has become important in the Formula 1 sector . Indeed, Crypto.com has signed various agreements with stables and the organization.
Last summer, the exchange signed a 5-year deal with F1 for $100 million . As part of this collaboration, Crypto.com displays its brand at Formula 1 races and helps the organization develop non-fungible tokens (NFTs).
Also worth mentioning is the multi-year deal with Aston Martin’s F1 team , which is making a comeback after a 60-year absence. The Crypto.com logo now appears on Aston Martin’s F1 cars and the companies are also working on creating NFT-related products.
