Highstreet (HIGH) is the 28th project on the Binance Launchpool and provides everyone with a chance to play and earn rewards through its open-world metaverse environment. Users can participate in in-game activities like quests, social events, and so on to earn tokens, increase their rank, and gain NFTs as well. The HIGH tokens are a necessity to progress in the game and they can be used to buy virtual real estate and special items and to stake and take part in governance activities.
Join us in showcasing the cryptocurrency revolution, one newsletter at a time. Subscribe now to get daily news and market updates right to your inbox, along with our millions of other subscribers (that’s right, millions love us!) — what are you waiting for?
Highstreet is a play-to-earn metaverse that mixes commerce, gaming, NFT, traditional, and crypto action into a unified MMORPG game. It enhances real-world things by transforming them into in-game stuff.
Lately, the social part of purchasing has been eliminated by frictionless checkout with e-commerce. For the metaverse and Web3 ages, Highstreet revolutionizes e-commerce and retail. This is executed by tokenizing products and changing them into "phygital" objects that may be traded for a physical product or partial NFTs that enable customers to purchase just the digital component or the entire phygital pair.
Highstreet's play2earn approach is based on creating value and generating long-term profits through brand agreements.
The Highstreet World metaverse is home to the continent of Solera, as well as an ever-expanding archipelago of mystery islands and regions, all of which are shaped by market forces.
Highstreet World is built out of hexagon tiles, each of which represents a metaverse construction component. Highstreet Regions are made up of 50 hex tiles, with reserved tiles for Residential Properties assigned to each area. It is possible for players to acquire and develop individual tiles as well as entire territories in this world.
Highstreet is a decentralized metaverse built on an MMORPG game where conventional and crypto companies can utilize Highstreet's merchant gateway that provides a Shopify-like gaming experience for brands, with an easy-to-use user interface that is built on the Metaplex protocol that allows companies to simply set up their brands on both web3 and Highstreet World. Highstreet has strived for interoperability since its inception, and significant leading lights ranging from exchanges like Binance to chains like Avax to funds like Republic and Animoca have already merged with the Highstreet metaverse as a service layer.
Aside from crypto ventures, companies such as Balenciaga and LVMH are expanding their reach into video games in order to penetrate into new markets. With the surge in popularity of NFTs, numerous companies are expanding their presence in the on-chain business, like Adidas with their own Bored Ape and Harvey Nichols with their own NFT drops.
Although entertainment is the future of retail and industry, the truth is that many companies are not qualified to construct and build full-scale games, and Highstreet is capitalizing on this chance to define the future generation of shopping. With a Metaplex Merchant Portal, both established and new firms may utilize Highstreet to create virtual stores on web3 and within the metaverse. Highstreet World is an open-world MMORPG experience in which all in-game things are real-world business merchandise.
Highstreet enables companies ranging from HIGH fashion to STREET clothing to effortlessly build their own virtual shops in the Highstreet metaverse. The game is inspired by some of the team members' childhood favorites, like Maplestory, Avatar the Last Airbender, Treasure Planet, and One Piece. All of the team members have one thing in common: they are all die-hard gamers who have been working on their vision for the past six years.
Travis Wu is the founder of Highstreet, and the core team began as LumiereVR, a typical equity-based virtual reality company. Sundance Festival is a supporter of the art and technology studio arm. The user experience is constantly being improved by a group of analysts, called the Retinad Realite Virtulle, a Montreal-based startup that Highstreet recently acquired. Furthermore, there are tons of advisors and supporters behind the scenes working towards this metaverse venture.
The team of Highstreet (HIGH) has the following plans outlined on their website:
Highstreet staking goes live
Highstreet Christmas alpha teaser
Highstreet private alpha round 2
Highstreet private commercial land sale
Highstreet NFT drop with Jonathan Koon
Highstreet Initial Home Offering (IHO)
Highstreet world open public alpha
Highstreet mobile companion app initial user testing
The first wave of partnership content integration
For further updates, please see the official whitepaper of Highstreet (HIGH), here.
Dual Token Model
Highstreet has adopted the dual token economy model where STREET tokens, in addition to HIGH tokens, are the in-game money of Highstreet World. It contributes to ensuring that subsequent players have an equal opportunity to enjoy the game without high inflation while still appropriately compensating early participants. Among the applications for STREET tokens are:
- The principal currency used to conduct all in-game transactions such as buying from NPC characters representing brands, buying from other players, in-game item repairs, etc.
- STREET Token is the equivalent of SLP in Axie Infinity and may be obtained by hunting monsters and completing tasks.
Virtual Real Estate
Highstreet is made up of hexagon-shaped land plots that will be leased to real-world businesses in order for them to establish in-game infrastructure like clubs, shops, homes, etc.
Users can acquire their own "homes" in different locations around Highstreet World through the Initial Home Offerings (IHO).
Highstreet is designed with the notion that players would be fully engaged in virtual worlds, as well as the evolving VR gear that is now available on the market. Aside from aggressively collaborating with prominent hardware manufacturers such as HTC, additional elements that contribute to the growth of Highstreet include:
The team employs the same engine that powers the RTFKT's CloneX NFT collection, an avatar SDK called Tafi avatar, to collect users' representations of their bodily actions in the virtual environment.
To support social components in VR, Highstreet is designed utilizing the Unity Multiplay game engine, which is a multiplayer hosting service. It synchronizes player physiological movement and delivers high data throughput to preserve organic player movement.
Gaze analytics, a new data analytics IP obtained by Highstreet from Retinad, will provide quantifiable data metrics to VR experiences.
Purchasing HIGH lets you purchase things on the limited edition marketplace, you also earn a transaction fee when your HIGH is staked into the pool.
HIGH is also utilized to acquire real estate in Highstreet World. This is known as Highstreet Realty, and one of the primary benefits of owning LAND Hexes or Residences is that you may make HIGH from transactions and economic activity that happens in your area. As Highstreet World evolves, residents will have the opportunity to vote on regional issues. For example, when we enable user-generated material into the game, residents will be able to vote on which islands will be featured.
HIGH also gives you the opportunity to engage in governance. The game's ownership will gradually shift from the Highstreet Development team to the players and holders of HIGH. This is going to be a slow process since the creators are of the opinion that it is far more productive and economical to build the game in a more centralized manner first before transitioning into decentralization.
With the HIGH tokens, owners will soon be able to vote on merchant concerns, and selling things in Highstreet World could very well involve the staking of HIGH.
Because HIGH is necessary for critical game components such as Real Estate ownership, players will frequently find themselves selling STREET for HIGH or simply purchasing HIGH through exchanges.
The total and maximum token supply of HIGH tokens is 100,000,000 while the current circulating supply is 12,302,500.00 HIGH.
The token distribution of Highstreet (HIGH) tokens will be as follows:
- Early Investors – 1.00% of the total token supply
- Private Sales – 32.84% of the total token supply
- Public Sales (IDOs) – 2.50% of the total token supply
- Binance Launchpool – 1.00% of the total token supply
- Play-to-Earn – 30.00% of the total token supply
- Treasury – 9.16% of the total token supply
- Ecosystem Reserves – 9.50% of the total token supply
- Marketing & Partnerships – 4.00% of the total token supply
- Team – 8.00% of the total token supply
- Advisors – 2.00% of the total token supply
The Highstreet (HIGH) is now trading at around $14.16, as of Dec. 27, 2021. Its 24-hour trading volume on exchanges is around $28,228,432.
The cryptocurrency world has fallen in love with the metaverse world, which explains why the world’s largest cryptocurrency exchange is launching meta tokens one after the other. With SAND and MANA tokens leading the charts of the metaverse tokens, HIGH is another prospect to look out for. With its unique offerings like an open-world metaverse, virtual lands, and virtual technology, the Highstreet (HIGH) project has all of the attributes to make it big in the crypto world.
Moreover, the play-to-earn feature offered by Highstreet is something that has and will continue to attract a lot of gamers towards it. If the team behind the Highstreet (HIGH) project continues to build new features and provides continued upgrades to its gaming metaverse, the game can even surpass Axie Infinity (AXS), a play-to-earn project that managed to get billions of sales in 2021 and continues to be one of the highest-priced crypto tokens in the gaming world. Other games like AlienWorlds, CryptoBlades, and many others are also enjoying thousands of active users daily. This is why the Highstreet (HIGH) project has a great chance of leveraging its play-to-earn feature and sharing a piece of the gaming pie in the crypto world which is worth billions of dollars.
It must be noted that almost every token that has made its debut in the metaverse has seen immense growth. The same became true for Highstreet (HIGH), as the open-world metaverse project soared to its all-time high of $40 after it was launched on Binance. Granted the current price of the token has fallen down sharply, however, this is quite normal as it happens with every token that is launched on such a large cryptocurrency website. Overall, the Highstreet (HIGH) project has a strong foundation in the meta world and since the current trend of virtual reality is trending, much thanks to big companies like Facebook announcing their debut in the ‘Meta’ world, the price of Highstreet (HIGH) token can break the $50 mark in the near future.
This article contains links to third-party websites or other content for information purposes only (“Third-Party Sites”). The Third-Party Sites are not under the control of CoinMarketCap, and CoinMarketCap is not responsible for the content of any Third-Party Site, including without limitation any link contained in a Third-Party Site, or any changes or updates to a Third-Party Site. CoinMarketCap is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement, approval or recommendation by CoinMarketCap of the site or any association with its operators. This article is intended to be used and must be used for informational purposes only. It is important to do your own research and analysis before making any material decisions related to any of the products or services described. This article is not intended as, and shall not be construed as, financial advice. The views and opinions expressed in this article are the author’s [company’s] own and do not necessarily reflect those of CoinMarketCap. CoinMarketCap is not responsible for the success or authenticity of any project, we aim to act as a neutral informational resource for end-users.