The objective of the Visa Creator Program is clear: to help artists develop their businesses through the issuance of non-fungible tokens (NFTs). Lasting one year, it is open to all artists on the planet, whether they are musicians, videographers or 3D animation specialists.
A program to accelerate the adoption of NFTs by creators
Not a day goes by without a shower of new products in the non-fungible tokens (NFTs) department. And while many creatives around the world have already plunged into this fascinating and lucrative universe, most remain perplexed by the revolution unfolding before their eyes.
To help them tame these new technologies, Visa has just launched a one-year program for artists around the world. Called the Visa Creator Program , it aims to accelerate the adoption of NFTs by creatives, whether they come from fashion, film, music or the visual arts.
Help artists access new sources of income
For the tens of millions of artists creating content online, NFTs bring monumental added value . Indeed, for the first time, they make it possible to certify the authenticity and ownership of goods and digital media published on the Internet. Content creators can now sell their videos, music, images, GIFs, etc., giving them a new source of income .
Cuy Sheffield, head of the crypto department at Visa, spoke about this initiative aimed at supporting creators wishing to get involved in the world of NFTs:
“NFTs have the potential to become a powerful economic accelerator for content creators. […] Through the Visa Creator Program, we want to help this new category of small and micro businesses to exploit new mediums for digital commerce. »
Visa has announced the first participant in its program . It is neither more nor less than Micah Johnson , one of the most important artists in the universe of NFTs. He is best known for creating the character of Aku , a young black boy dreaming of becoming an astronaut, recognizable by his oversized helmet.
A five-part program
To help artists make the best use of these new tools that are NFTs, the Visa Creator Program will be structured around five key points :
Mentoring: Visa teams will advise creators on topics such as choosing the right blockchain to issue their works, the different types of smart contracts to consider, or even the best marketplaces specializing in NFTs.
The creation of a community: this program will allow content creators to exchange ideas and overcome obstacles thanks to the support of a real community of artists more or less seasoned in the field of NFTs.
Access to thought leaders: program participants will have the privilege of benefiting from the valuable advice of thinkers and researchers involved in digital commerce, Web3, cryptocurrencies and payments.
Exposure to Visa customers and partners: The Visa Creator Program offers the opportunity to get exposure to companies in the Visa network. If the opportunity arises, participants will therefore be able to collaborate more easily with all these actors.
The allowance: participants in the Visa Creator Program will benefit from a one-time allowance in order to develop their business around NFTs.
If you wish to participate in the Visa Creators Program , we invite you to register on the company’s website . The program is open to artists from all over the world, whatever their fields of expression. The deadline for registration requests is May 11 , so don’t delay too long if you are interested.
