Samsung is turning to the metaverse by partnering with one of the industry giants: Decentraland (MANA). This first step into the virtual world will result in the opening of a shop for a limited time in order to offer users atypical digital adventures.
Samsung enters the metaverse with Decentraland
On its Twitter account, Samsung unveiled its plan to open a store in the Metaverse by partnering with one of the giants of the sector: Decentraland (MANA) .
Named Samsung 837X , in reference to the physical store located at 837 Washington Street in New York, this store will nevertheless be open for a limited time .
The goal of this store is to offer digital adventures to its users . Also, even if this project is not intended to stay in time, Samsung obviously intends to reiterate this kind of experience.
“The Samsung 837X store will feature digital adventures through the theater of connectivity and the forest of sustainability. The latter aims to allow users to live a legendary experience through millions of digital trees , ”said Samsung.
Samsung will bring into play NFTs
For the occasion, the company hosted a mixed reality dance party , hosted by DJ Gamma Vibes, from their physical store in New York City.
Guests will also be able to participate in a game , in order to obtain 837X non-fungible tokens (NFTs) and clothing items.
However, it should be noted that these NFTs will be available in limited quantities. Also, the winners will be announced exactly on January 7 at 8:37 p.m.
“The Metaverse allows us to transcend physical and spatial boundaries to create unique virtual experiences that could not otherwise occur. Innovation is in our DNA, and we can’t wait for you all to experience this booming virtual world, ”said Michelle Crossan-Matos, senior vice president of marketing and corporate communications at Samsung. Electronics America.
