After the FTX exchange platform, it is the turn of Crypto.com (CRO) to afford advertising time during the Super Bowl broadcast in the United States. It is one of the most watched sporting events in the world.
A world famous sporting event
According to a Wall Street Journal article , the Crypto.com (CRO) platform has offered itself some advertising time during the Super Bowl broadcast , which will take place on February 13, 2022.
The Super Bowl is the final of the championship hosted by the National Football League (NFL), between the winners of the American Football Conference (AFC) and the National Football Conference (NFC). It comes to close a season of five months of competition.
The Super Bowl is the most-watched sporting event in the United States and one of the most watched in the world, where advertising time sells for gold. For example, last year, the Super Bowl attracted no less than 91 million viewers.
US media conglomerate NBC universal, a Comcast affiliate in charge of broadcasting the event, announced a rate of at least $ 6.5 million for 30 seconds of advertising during the event.
Crypto.com (CRO) continues to want to popularize
The Crypto.com platform does not stop in its ambition to increase its visibility among the greatest number. After having spent no less than 700 million dollars to acquire the right to rename the Staples Center in Los Angeles in ” Crypto.com Arena ” and to have offered a spot of publicity with Matt Damon , she is now securing a prominent place during the sports final.
Crypto.com Marketing Director Steven Kalifowitz said of this:
“A lot of people say cryptocurrency is a fad, the same way they said the internet is a fad […]. Cryptocurrency is really the foundation of the next version of the Internet. “
The CEO of the platform, Kris Marszalek , announced in an interview with the Wall Street Journal his desire to make Crypto.com (CRO) one of the 20 biggest brands in the world within the next 5 years, which would allow giants like Nike or Apple to rub shoulders .
The platform affirms its wish to appear to the general public within the sports world. Indeed, its presence at the Super Bowl follows directly the announcement of its multi-year partnership with the Californian football club Angel City Football Club .Order the Crypto.com card
Neck and neck with FTX
The FTX exchange was the first to buy its place for an advertisement during the Super Bowl broadcast in the United States. FTX CEO Sam Bankman-Fried , one of the richest people in the world, said about it:
“There is no bigger, more mainstream event to get a message across than the Super Bowl. “
The company then signed a deal with the Golden State Warriors (NBA) team earlier this month, before also signing a multi-year deal with Monumental Sports & Entertainment just days ago, becoming its exclusive partner. in terms of cryptocurrencies.
We are witnessing a real race against time in the sports world to see which of the two giants will take first place.
